In 2006, NewBlue, with headquarters in San Diego, California, launched NewBluePOST. Within a short period of time, the company established itself as the market leader in the creation of software for consumer video editing that provides video effects, transitions, and titling. Through its integration with Adobe Premiere Pro, Blackmagic Design DaVinci Resolve, Avid Media Composer, and other applications, NewBlue quickly attracted the attention of broadcasters and professionals due to its propensity for developing plugins that are not only powerful but also simple to use.